Behrouz Biryani – AI-Powered Personalized Video Campaign

Overview

Behrouz Biryani partnered to launch a personalized festive campaign for Diwali, allowing customers to receive customized video greetings from brand ambassador Saif Ali Khan. The initiative leveraged AI-driven video generation, WhatsApp automation, and cloud-native infrastructure to create a memorable, scalable customer experience.

The Challenge

Creating high-quality personalized video content at scale within a short campaign window presented multiple technical and operational challenges:

Objectives

• Enable customers to easily receive personalized Diwali greetings
• Integrate AI-based video generation into a consumer-facing WhatsApp flow
• Support thousands of simultaneous requests without latency or failures
• Deliver a campaign that enhances brand engagement and recall

Our Approach

We designed a QR-based entry point to minimize user friction. Built a WhatsApp interaction flow using Karix, allowing users to submit their names effortlessly. Developed a custom AI-powered video generation API to dynamically personalize content. Architected a multi-cloud deployment strategy to balance performance and scalability.

Solution Delivered

• QR-Based Engagement -Customers scanned QR codes on packaging or marketing material to initiate interaction.
• WhatsApp Automation -User inputs collected via WhatsApp were processed automatically to trigger video generation.
• AI-Powered Video Generation -Personalized video greetings rendered dynamically featuring Saif Ali Khan.
• Multi-Cloud Scalability -Video generation API deployed on AWS for high-performance rendering. Backend services and orchestration hosted on Google Cloud for reliability and traffic management.

Technologies Used

AWS

Google Cloud

Python

FastAPI