AI WhatsApp Video Campaign Personalization: Behrouz Case Study

Behrouz Biryani needed a festive Diwali campaign that could deliver personalized video greetings at consumer scale through a low-friction WhatsApp flow. MythyaVerse designed a QR-based entry point, integrated WhatsApp automation through Karix, built a custom AI-powered video generation API, and deployed a multi-cloud architecture using AWS for video rendering and Google Cloud for backend orchestration. The campaign delivered 20,000+ personalized video greetings during Diwali 2024, showing how AI video generation, cloud infrastructure, and messaging automation can come together for a time-sensitive brand campaign.

The campaign delivered 20,000+ personalized video greetings during Diwali 2024 and gave Behrouz a memorable, interactive engagement format through WhatsApp. The architecture supported personalization without adding manual production steps for each customer.

Behrouz Biryani partnered to launch a personalized festive campaign for Diwali, allowing customers to receive customized video greetings from brand ambassador Saif Ali Khan. The initiative leveraged AI-driven video generation, WhatsApp automation, and cloud-native infrastructure to create a memorable, scalable customer experience.

The campaign needed to create personalized celebrity video greetings quickly while keeping participation simple for customers using WhatsApp.

• Handle a short festive campaign window with high concurrent engagement.
• Keep the customer entry flow simple through QR codes and WhatsApp.
• Generate personalized videos reliably without manual rendering per user.
• Balance rendering performance and backend orchestration across cloud infrastructure.

• QR codes route customers into a WhatsApp interaction flow for name collection.
• Karix integration automates message handling and triggers video generation.
• A custom AI video generation API renders personalized festive greetings.
• AWS and Google Cloud workloads are split around rendering performance and backend reliability.

Creating high-quality personalized video content at scale within a short campaign window presented multiple technical and operational challenges:

• Creating high-quality personalized video content at scale within a short campaign window
• Ensuring seamless WhatsApp delivery without friction for end users
• Handling high concurrent traffic during peak festive engagement
• Coordinating multi-cloud infrastructure for performance and reliability

• Enable customers to easily receive personalized Diwali greetings
• Integrate AI-based video generation into a consumer-facing WhatsApp flow
• Support thousands of simultaneous requests without latency or failures
• Deliver a campaign that enhances brand engagement and recall

We designed a QR-based entry point to minimize user friction. Built a WhatsApp interaction flow using Karix, allowing users to submit their names effortlessly. Developed a custom AI-powered video generation API to dynamically personalize content. Architected a multi-cloud deployment strategy to balance performance and scalability.

• QR-Based Engagement -Customers scanned QR codes on packaging or marketing material to initiate interaction.
• WhatsApp Automation -User inputs collected via WhatsApp were processed automatically to trigger video generation.
• AI-Powered Video Generation -Personalized video greetings rendered dynamically featuring Saif Ali Khan.
• Multi-Cloud Scalability -Video generation API deployed on AWS for high-performance rendering. Backend services and orchestration hosted on Google Cloud for reliability and traffic management.