Location Safety Analytics for Insurance: Reliance Pink Star Case Study

Overview

Reliance General Insurance set out to create a trusted safety rating system to help solo female travelers make more informed decisions about where to stay, dine, and spend time in major cities. The vision was a single unified safety score that blends diverse data sources into a clear, easy-to-understand signal of how safe a location feels in real life.

The Challenge

Safety is multidimensional and contextual, especially for solo female travelers. Reliance needed a scoring system that captures the reality on the ground and reflects both quantitative and lived experience data. Traditional indicators like crime records or infrastructure coverage alone do not capture the full picture. Users needed a single score that combined:

Objectives

• Build a unified safety score that blends multiple independent data sources
• Deliver high coverage across major cities and frequently visited areas
• Support solo female travelers with a clear, trustworthy signal
• Enable crowdsourcing so user ratings continuously improve the model
• Provide a dashboard for RGI and Atom to monitor patterns and insights
• Ensure the algorithm remains adaptable as new data flows in

Our Approach

MythyaVerse worked closely with Atom Network to translate the vision into a production-ready platform. The work began with a discovery phase to map available datasets, understand constraints across regions, and design the architecture for a unified score. We developed a proprietary weighting and aggregation engine that interprets heterogeneous signals. MythyaVerse handled the engineering of the pipelines, backend services, data retrieval, storage, and the analytics layer. Atom Network led UI direction and product communication with Reliance.

Solution Delivered

• Unified Safety Scoring Engine -A scoring model that integrates diverse data sources, processes them through a proprietary combining algorithm, and outputs a single, understandable value for each location.
• Data Ingestion and Processing Pipelines -Automated retrieval and normalization of Google Maps data, OpenStreetMap layers, official crime records, Google ratings, and platform ratings submitted directly by users.
• Location Intelligence Backend -Backend API services with secure database layers, user authentication, and continuous data aggregation.
• Analytics Dashboard -A dashboard for Reliance and Atom providing coverage metrics, score distribution, crime and infrastructure breakdown, and crowdsourced contribution patterns.
• Web Based User Interface -A clean, accessible interface that allows travelers to quickly view safety ratings for locations they plan to visit.
• Self-Improving Algorithm -As more users submit ratings and experiences, the model gradually improves accuracy and becomes more reflective of real conditions.

Technologies Used

NextJS

Supabase

Google Maps

Google Translation

OpenStreetMap

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